October 08, 2015

Want to Knock out Cancer with me?

October 08, 2015/ sherri d'alessandro

Because I seriously hate cancer and I'd like to punch it. And guess what? New Balance will be giving us that opportunity next Thursday the 15th at the next NBGNO!

As many of you know, my sister Stacy was diagnosed with the horrific disease last year. I am very happy to report that after a very rough year of surgeries, chemo, radiation, and hospital stays... Stacy is doing great and she RAN the Komen Race last week. She RAN it.

Dr. brastianos is pictured in the back row... third from the left.

I'll be back next week with the incredibly brilliant, inspiring, and kind-hearted, Dr. Brastianos. If you haven't already heard Dr. Brastianos speak, just wait and see - she is truly incredibly. As a side note, she really helped me with some tough questions I had during this event last year. NBGNO happened to fall during a week when Stacy was having a big set-back in her treatment; Dr. Brastianos was able to provide me with some key information that helped me relax a little bit. Anyway, I really appreciated her help.

This year, as the theme states... we'll be "knocking out cancer" with both Eliza and Susan from The Club by George Foreman. I'm especially excited about this as my main form of exercise is fighter conditioning classes. This event is going to be INCREDIBLE!

Per usual, there will be sips, apps, cocktails, juices, snacks and SWAG! Who is joining us!?

See you soon! xo

September 29, 2015

"Strength is Beauty" NBGNO Recap

September 29, 2015/ sherri d'alessandro

Last week, I got together with about 100 of my girlfriends and had the best girl's night out ever. During that same time, there were about 5,000 other women (give or take) across the country doing the same exact thing. It was aptly called "Strength Nation".

This was the biggest New Balance Girl's Night Out (NBGNO) ever and man, could you feel the energy. Fifty cities across the nation held girl's night out events and we could feel THAT power right here in Boston. It was truly incredible.

As it typically goes... the group split off into two groups... runners and strength conditioning in Copley Square.

These runners look incredible. This picture is kind of perfect haha.

I'm sure it was a blast! I always really like the run, but, this time I did the strength workout lead by our fearless leader, Paula Fonseca.

Paula WORKED US, as expected. We used bands for the strength piece and then she threw in her own plyo moves that really got things burning (and sweaty).

Paula - you are NO JOKE!

Carrie and I had some fun doing partner moves on the stage. I'm laughing because my feet were so close to the edge that I was fairly certain they would miss the edge and face plant into the platform. Luckily I didn't, but my form did suffer... lol.

We got back to the New Balance store and had delicious appetizers, juices from Thirst, and some cocktails. After everyone got settled, I took to my emcee duties and had a conversation with the gals about what "Strength is Beauty" means to me.

I really focused on two major buckets: 1) The mental/emotional piece. Essentially the strength that we put forth in the gym, on the pavement, in the pool makes it easier for us to find that strength when we are faced with life's challenges. Knowing that we can overcome physical obstacles helps us overcome the emotional challenges that life throws at us.
2) The physical piece. Here, I mean it's not about being "skinny", or "curvy", or "too muscular". It's about focusing on the strength we gain from making accomplishments and reaching goals. When you look in the mirror and see those muscular arms and strong quads, it's not about having "big arms" and a "non-existent thigh gap". It's about the fact that you can do push-ups, pull-ups, squats, run races, lift grocery bags, climb stairs. My point to everyone was, stop looking in the mirror and tearing apart your bodies when actually, your body is so strong and it does so much for you.

Strength gives us confidence and confidence = beauty.

I asked the room to tell the group about an example of recent "Strength is Beauty" experience. One girl had just undergone major surgery and she recovered faster because she lifts and she is strong. Her doctors were impressed with how quickly she recovered. Another girl, just qualified for the Boston Marathon. Do you know how difficult it is to qualify for Boston? Whoa. Those are some beautiful things, my friends.

After all the chatting, we mingled, grooved to DJ Brek One's jams, and continued with the apps, bevs, and picture taking.

And once again, my tribe came to the event to join the festivities. I am SO LUCKY TO HAVE YOU LADIES IN MY LIFE.

As the night concluded, I couldn't help but feel full of happiness. New Balance is not a just an athletic brand. They are truly so much more and I'm not saying that because I work with them so often. I'm saying that because I now know this brand on a personal level and I am telling you that they truly care about the product that they put forth. Not just the physical product but, what "New Balance" stands for... they are loyal to their athletes, their customers, and especially to women. I've seen what these events do - they bring women together. There is so much camaraderie at these events that it makes my heart just about burst with elation. I see women supporting each other, cheering each other on, making new friends, and continuing these active "girl's night outs" on their own time. It's really special and I hope to see you at the next one in October as we focus on breast cancer awareness - a cause very close to my heart. Have an awesome week! xo

PS: If you want to see what more of these events are like... check out my past recaps:

First
Second (Host)
Third (Co-Host)
Fourth
Fifth
Sixth (Host)

*Photos courtesy of New Balance.

September 23, 2015

Sneak Peek: A Class with Paula Fonseca

September 23, 2015/ sherri d'alessandro

Hi friends and happy Wednesday! I am checking in quickly today to give you a sneak peek into one of Paula's workouts! As you may already know, Paula is leading the strength workout tomorrow at NBGNO (New Balance Girl's Night Out). I had the opportunity to take her "Ropes & Rowers" class last Thursday at Equinox Boston and it was AWESOME!

Side note -- New Balance sent a little (big) surprise over on Thursday so I was pumped to bring this bag to class. As I was sitting in my uber... I could not help but feel inspired by what NBWomen stands for... New Balance has made it VERY CLEAR that these girl's night out events aren't their only contribution back to their customers. They have designed a fall line, incorporating REAL athletes that takes all of our needs and desires into consideration. Performance, fit, and the love of sport. New Balance says they are inspired by us as women, but, I am inspired at their dedication to uniting women all over the world. That is why I love this brand.

Ok, back to Paula! So, I was immediately greeted by this teeny-tiny powerhouse with a big smile and a firm handshake. She introduced me to Colleen who was the best partner in crime during this class. I typically like to try new classes with one of my girlfriends so it was great to have Colleen by my side. By the end of class, Colleen and I were gabbing it up and cheering each other on. Thank you so much, Colleen!!

The workout consisted of 4 circuits:
-Rowing machine, Body Bar, Ropes, and Sandbags. The first circuit was 4 minutes (holy hell), then 3 mins, 2 and 1.
As I've mentioned before, I love a good circuit workout. Paula walked around the gym and motivated each and every person. She drove the competitiveness in all of us by tracking our reps on the rowing machine (Guys v. Gals) and giving a nod to those that were pushing extra hard. I love it when a trainer pushes me to go above and beyond. There's no better feeling than leaving class knowing that I gave 150%.